Plan for innovation.
Innovation doesn’t just happen – you have to create the opportunity.
info@dasbe.com
847-334-6528
Improving the business of design…
Dasbe was founded on the belief that the only
“best practice” is the one that works for your
company.  Solutions are customized to meet
your business needs and to meld with the work
styles and culture already in place.
Dasbe will:
  • Assess company practices through direct
    observation, interviews & participation
  • Recommend custom improvements
  • Provide an implementation plan
Giving design a boost...
Dasbe can also plan and facilitate your next
innovation workshop.
About the Founder
Stacy Benjamin has proven expertise in defining, executing, and leading design efforts based on
a user-centered approach.   Stacy worked at IDEO Product Development, first in Boston and then
in Chicago, for 9 years.  In that time she worked as a mechanical engineer and senior project
manager on projects in the medical, business, industrial, and consumer industries, as well as
managed many of the office operations.  Major clients included Eli Lilly, Baxter, Abbott, Teradyne,
Proctor and Gamble, Polaroid, SC Johnson Wax and BriteSmile.  Stacy also helped create and
teach the project management course, developed budget and resource tracking tools, and led
and participated numerous IDEO-U’s, or innovation workshops.

In addition to consulting, Stacy is currently teaching courses in design process at Northwestern
University’s Segal Design Institute.  She is the lead instructor for the Segal core course sequence
in which students work in interdisciplinary teams on multi-quarter projects in a learn by doing
format.  She is also a member of the faculty team responsible for ongoing development and
assessment of this sequence and the freshman level design sequence.
“We engaged Stacy to help Carbon bridge
the gap between where we are now and
where we aspire to be in the near future.  
Stacy’s immersive, analytical approach
captured the essence of where Carbon is
right now and where we are going.  

“Her experience and guidance is helping
us accelerate our track to becoming a
world class product development provider.  
We are building on Carbon’s strong
foundation of excellence, focusing on
several key opportunities for improvement
identified during this process.  

“We look forward to a long, productive
relationship with Stacy.”

       - Craig Chamberlain, CEO
         Carbon Design Group